Friday 21 September 2012

Baby Boomers and their Cars


THE GREY haired gent got close and whispered to me, worried.  “Read your blog.  We aren’t going to run out of oil,” he stated flatly.

“Are we?” he pleaded.

Of all the generations, the Baby Boomers are the most fearful, the most likely to deny that we will someday run out of oil.  The thought of no petrol, and not being able to drive, seems to fill them with dread.

Their entire lives, over 60 years, have been fuelled by petrol, with family cars as a constant presence.  They are the first generation who grew up with the assumption they would have a car.  Always.
The Cheverlot looks anthropomorphic - must be a family member

Their intense relationship with their cars is more than a relationship.  Cars give us our sense of self.  That includes a sense of belonging, self-esteem, and status.

In the field of self-esteem, driving skill has become an essential part of our ego.  So many of us think we are great drivers, and we need to believe that.

Many older men fear being told they have to give up driving, ending probably the longest relationship of their lives.

My own father only stopped driving weeks before he died.  He could not even walk to his mail box, due to the emphysema, heart disease, osteoporosis, and the effects of his stroke, but he kept nipping down to the shops.

The dent in the rear of the car, he breezily confessed, was from when he backed into someone at the shops.

From a time when everything was better.  Apparently.
Harder to extract from him was the admittance that he managed to crash into his neighbours’ car.  He reversed out of his garage, across the street and hit the car parked in their driveway.

When he was negotiating his (second) divorce settlement, I insisted he throw in his car to the package, hoping he would now finally cease driving.  He agreed, but as soon as the settlement was paid, he equally insisted on getting a new car.

I sat next to him the first time he drove it, and he wasn’t behind the wheel 60 seconds before he slammed into a speed bump he did not see.  “You can have a drive now,” he said shakily as he quickly pulled over.

My father was deeply convinced of his driving ability, and only death separated him from his car.  Of all his fears when visiting the doctor, his greatest was the doctor telling him he could not drive anymore.

The prospect of “no car” means more than the end of a deep relationship for the ageing Baby Boomers.  It may mean a loss of part of themselves.

The Whitings were a Ford family.  Sorry.
For all generations, cars establish an identity.  While many Australians will scratch their heads when asked what religion they are, many will unhesitatingly place themselves in one of two groups - Holden or Ford.

People become members of a tribe according to car preference.  They identify themselves as tribal men through Holden or Ford clothing.  On the walls of their homes, you can see the posters and artwork blaring Holden or Ford.

For some, this relationship moves beyond a car giving sense of self.  The car gives them an identity.

The grey haired gent wanted to be assured I wasn’t going to take away his petrol and render his car into a dust-gathering ornament.  Like my Dad, that would diminish his manhood.

Fear not, Baby Boomers.  We won’t run out of petrol yet.  There will be just enough to last out your lives.

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